Get Off The Pot | For Serious Authors Needing PR | Blogging 101 @ Techtown in Detroit

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Internet Marketing For Writers & Businesses

Internet Marketing For Writers and Businesses

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What to do next with your book. Time to get off the POT?

Posted: 06 Apr 2010 10:37 AM PDT

Lately I’ve been attracting questions from first time authors on how to get their books “out there”. In other words, now that your book is done, how do you tell as many people as possible about it? Book marketing! > TIP: Get the ‘Get Out There Kit: PR Boot Camp Tool Box’...this is for those low on funds and high on hopes!

This digital kit is all my secrets in one box! Get it and get free 15 minute consult with me until April 15!

Since my conversations with these writers were brief I kept the tips as simple as possible, but then it occurred to me: this was exactly how I was planning the marketing of my newest book. I’m purposely keeping it simple so I don’t get overwhelmed. And overwhelm is common. After all, according to John Kremer there are 1,001 ways to market your book. You can’t possibly do them all! So here’s the easy way to look at book marketing. Make good choices and you’ll find just the audience you’re looking for.

Decide What Media You’ll Target

You don’t have to use all media in your marketing plan. Choose what you’re most comfortable with and what would bring you superior results. Perhaps you prefer print (newspapers and magazines) to radio and television. Or maybe you’ll limit your choices to radio and the internet because that’s where you’re most likely to find the types who will read your book. Is direct mail your cup of tea? Making this choice will help you focus. It will also save you money: pursuing everything can get really expensive.

Set Specific Goals for Each Target

Some writers will try for a mention of their book and feel triumphant if they get one review or one interview. That’s great, but a real marketing strategy will help you to secure more than one review or more than one interview. But it won’t happen unless you set goals and shoot for them. Let’s say you choose the internet, magazines and radio as your desired media. Your goals could be:
–Internet: Get enough partners to do an email blast to 2 million people.
–Magazines: Get mentions and/or reviews of your book in 4 magazines read by your target audience.
–Radio: Do 4-6 radio interviews a month.
(I show you how in the PR Boot Camp)

Write Down Action Steps

Now that you have these goals, what exactly do you have to do to achieve them? For your internet goal, your tasks may include seeking out like-minded partners who have lists of their own to send an email on your behalf. For your magazine goal, you’ll probably send out regular press releases and story ideas to the editors of the magazines. Likewise for your radio goal. Once you see the steps written down, it’s that much easier to put them in a calendar and schedule time to get them done.

Take Action Daily

Make sure you do something everyday to forward your goals. That’s exactly what Jack Canfield and Mark Victor Hansen did to make Chicken Soup for the Soul a success. They called it “The Rule of Five” and they made sure they did five things from their action plan every single day. It paid off for them big time. You can do the same. Remember to go back to your plan and read it again if you get distracted or become overwhelmed. Your plan will remind you of what you want to achieve and what choices will help you to do so. It’s like they say about eating an elephant–you can do it. It just takes a while and you have to take small bites!

Guest blogger: Sophfronia Scott is Executive Editor of the Done For You Writing & Publishing Company. Learn what a difference being a published author can make for your business. Get your FREE audio CD, “How to Succeed in Business By Becoming a Bestselling Author” and your FREE online writing and book publishing tips at

P.S. Get the ‘Get Out There Kit: PR Boot Camp Tool Box

This digital kit is all my secrets in one box!
Get it and get free 15 minute consult with me untll April 15.

Pam Perry, PR Coach & Social Media Trainer
Ministry Marketing Solutions, Inc.

This is for those serious authors only – Camp starts next week!

Posted: 06 Apr 2010 10:30 AM PDT

Are you serious about being a successful author? Then you must complete your registration for the Ultimate Author PR boot camp on April 13th.
This exclusive PR Boot Camp event brings you the best of the best! All told, at the end of you will be amazed on how your marketing of your book will click.  The best part?  It’s all geared toward you: the Christian author who wants to go to the next level – FAST!
Read the “happy campers” testimonials at

In four weeks we will go over:

Week 1: Unleash Your BRAND and shine like a super star!

Identify your target audience and where they spend their time

Develop a personal branding strategy and claim your expertise

Discover powerful online resources where you can showcase your expertise and experience

Leverage your writing skills to gain exposure online and in print

Week 2: Take the Fast Lane to Media Exposure – Online and Offline

Discover the easiest and most effective way to reach the media (and it has nothing to do with press releases)

Craft a media pitch that doesn’t end up in a black hole

Learn how to target online media (Internet radio, podcasts, blogs and more) and how others have used this strategy to hit the Best Sellers’ lists

Build a media plan to continue getting exposure for years

Week 3: Turn Your Blogsite (not website) into a Traffic Generating Machine by creating Your Tribe through Social Networking (Fun & EASY)

(we will have a video tutorial as well all the mp3 for you to keep to go over forever for this one and a guest a internet expert)

Drive traffic to your website with powerful search engine optimization (SEO) techniques that you can easily implement yourself

Put the “Wow” Factor into your site

Develop a content strategy that will grow your site for the long-haul

Develop your blog(or improve the one you have) with key solutions that make it easy to manage and generate results

Learn secrets for proactively getting additional blog exposure

Leverage Facebook, LinkedIn, Twitter,blogtalk and other social networking sites to build a following

Week 4: Put the Marketing Wheels in Motion

Discover the top10 ways to promote on – worth the cost of the course alone!!!

Develop marketing materials that stand out from the rest

Organize your efforts to stay effective &stay on the media’s radar

Create a marketing action plan that keeps you on point

Effectively manage your time so that this doesn’t feel like a chore & get info about a publicity VA that can help you through the campaign!
Mp3s will be given of all teleclasses if you have to miss!
A Workbook chocked with secrets & contacts will be given out too!
If you have not done so already, 
 for a free MP3 that tells you exactly what to expect in the coaching sessions and go
to to complete payment/registration.
Limited seating. Sign up now. First come, first in.
Bonus: Sign up eWomen Network International Conference and Business Expo Event and get $300 off the PR BOOT CAMP!

Ministry Marketing Solutions, Inc., Farmington, MI 48336, USA

Fw: ePub Revision Planned from IDPF

Posted: 06 Apr 2010 08:43 AM PDT

PW Daily

IDPF to Revise ePub Standard
By Jim Milliot
The IDPF (International Digital Publishing Forum) has begun a 14-day comment period to begin a process to revise the ePub standard for e-books. In a note to members, IDPF president George Kerscher explained that during a minor revision of ePub the ePub maintenance group discovered the need for more significant enhancements.

During the comment period, IDPF members can view the proposed changes to ePub and send questions and comments to Kerscher or IDPF executive director Michael Smith. Members can also asked to be included in the working group. more » » »

[Motown Writers Network] Blogging 101 Workshop April 29th 6pm in TechTown, Detro

Posted: 06 Apr 2010 07:26 AM PDT

For Immediate Release

Event Description

All Paid Participants will receive a resource CD that will be packed full of information for beginnings, intermediate and advance bloggers and also a certificate of completion.

“A blog is created every three seconds,” according to Google 2006.

According to ” E-marketer estimates that in 2009, 96.6 million internet users in the US read a blog at least once a month.”

In 2013, e-Marketer estimates the number to increase to 128.2M or 58% of all US internet users.

Knowing what a blog is and how to set up your platform will give you the advantage with these readers who could quite possibly become your consumers!

With the success of blogging do you really understand what it takes to have a successful blog? Would you want to learn how to generate traffic? Get return traffic? Make money from your blog?

Only 20 participants will be allowed in the session so register early.


Event Details

Time: April 29, 2010 from 6pm to 9pm
Street: 440 BURROUGHS
City/Town: DETROIT, MI 48202
Website or Map:
Phone: 313.289.8614
Event Type: workshop, blogging, seminar
Organized By: Sylvia Hubbard/Motown Writers Network
FEE: $
For more information, please go to