Recently, I was featured on Tony Eldridge’s Marketing Tips for Authors Site for the following article that I did on a recent workshop I conducted at the International Book Festivals.
I’m so honored and thankful by the feature and the fact Tony called me a “proliffic blogger.” Wow!!
“After the Book” Marketing in the 21st Century
by Sylvia Hubbard
Gone are the days of just sitting behind a table or creating billboard websites to sell books. Now you have to get up and get out there in front of your audience whether you’re online or offline. Marketing your book with your brand is about engaging and creating relationships with visitors.
Authors should be trying to create the most powerful selling technique with your customers and potential customers, which is word of mouth marketing. True you should be your loudest cheerleader, but if others aren’t selling tickets to your game, you will never fill up your stadium – hence, you will never sell out of your books.
Let’s start at the beginning of the path to book marketing in the 21st century.