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Self-publishing works — but only for some
His three self-published books help establish Terry Shulman, 44, a Southfield therapist and part-time attorney, as an expert on theft and spending addictions, he says. In a profession where most of his clients aren’t local, having a national reputation is imperative.
Seven years ago, when Shulman looked for a traditional publisher for his manuscript about shoplifting addiction, he failed. So he turned to the print-on-demand company Infinity Publishing, West Conshohocken, Pa. Selling about one-half of the books himself and the others through a wholesaler or online booksellers such as Amazon and Barnes and Noble, he has sold 4,000 copies of Something for Nothing: Shoplifting Addiction and Recovery. His other two books on employee theft and compulsive spending have each sold 1,000 copies. Within nine months of publishing his first book, he was on “The Oprah Winfrey Show.”
Meanwhile, Sylvia Hubbard, a 38-year-old Detroiter, has self-published 14 romance novels, all as e-books and six as paperbacks. Three paperbacks have sold over 10,000 copies. In February, Tanner’s Devil, a book she self-published in 2006 with Lulu.com, will be reissued as a paperback and e-book by Red Rose Publishing of Forestport, N.Y., a traditional publisher, primarily of romance paperbacks and e-books.
Most don’t succeed…