21st Century Guide to Publishing & Marketing Workshop Notes for @Detroit Library – Knapp Branch

@SylviaHubbard1

6 years ago

Thank you so much for attending this workshop.

There are printing capabilities at the bottom in the shared button section. Please don’t forget to fill out the evaluation form at the bottom of this sheet.

Publishing Notes can be found in the PDF you’ll receive from your host. You can also download the Mini-Guide to Self Publishing.

21st Century Guide for Authors w/Bonuses
Best guide you’ll have in understanding & navigating book marketing in the 21st Century (video links lincluded)
http://www.e-junkie.com/hubbooks/product/509674.php#21st+Century+Marketing%2FLife+Bundle

10 Ridiculously Simple Tips for Writing a Book
by Jeff Goins
http://goinswriter.com/tips-writing-book/

Self Publishing Guide from Dan Poynter
http://amzn.to/2gzfzPl

Get ISBN
www.Bowker.com

Digital Printing Companies to Use
IngramSpark.com
CreateSpace.com
360DigitalBooks.com

Ebook Publishers
Create Your Own Ebooks in various formats:
http://calibre-ebook.com/
http://books.google.com/googlebooks/publisher.html
Amazon’s Kindle Direct Publishing https://kdp.amazon.com

Kobobooks.com

iBookstore (Apple books for their devices)

https://support.apple.com/en-us/HT201183
Smashwords.com
(will upload to b&N, plus other online distributors i.e.: )
The Five-Step Planning Process for Marketing Books
Break your markets into groups (segment)
Choose the group(s) that are going to be your best customers (target)
Learn how, when, where, and why they buy books, and be there when they are (intercept)
Create a special marketing mix (product, price, promotions, and distribution) for each target group (position)
Create a “to do” list and turn it into a “to sell” list.
http://www.thebookdesigner.com/2010/04/how-to-market-your-self-published-book-a-plan-by-bill-quain/

Marketing Tips

1. Strategy is key
what: setting up any plan for anything is great.
- Present
- one-year goal
- future goals
why; Competitors. What inspires people to buy from you. Do you have a product people want? Are you credible? Offer value? expertise?
How? Tailor a strategy that is going to
- a. get new eyes on your book
- b. return visitors to buy
- c. generate drip income
2. Tools to be authentic
- Time
- Website with a domain & newsletter
- Social media – Twitter, Facebook, Instagram, YouTube… LinkedIn
- Social media manager
- PayPal
- Cloud share account
- Content Delivery System
- Offline promotional materials (cards, QR codes)
3. Content + Consistency = success
- Content is King but Consistency is Queen and she wears the pants.
- You gotta show up to go up – pam perry
- Engage! Engage! Engage!
There are 52 weeks in a year.
- You can write 52 articles/ quotes from your book/ tag lines with explanations
- You can make 52 videos (no more than one minute long)
- You can take 52 pictures (high quality, no bathroom photos)
- You can Make 52 audio files or interviews with other authors (no more than 3 minutes long)
- You can reuse evergreen material 52 times or repost other authors resources
- You can find 52 quotes
- You can give 52 ways tips you’ve succeeded & failed at writing, publishing and marketing
Easy Out of the box marketing
- Get features on blogs
- Get interviews on podcasts
- Create discussions in reading & writing groups
- Do .99 cent giveaways
- Help someone else promote
4. Don’t babysit, bandwagon or boast
- a. just put something somewhere just to have a presence.
- b. jump on a new thing just because others are doing it.
- c. sell your book, boast about buying your book
Un-market
- Talk about the subject / Platform/Brand
- Why reinvent the wheel?
- You already have the tools to be a success
- give value, give resource, share others authors in your genre news
5. Work Smarter | Not Harder
- evaluate success/failures
- learn from others
- keep to goals
- collaborate
Reminders and Tips for Social Media
- Be Consistent/ On Schedule
- Pick 3 and become an expert at those/ Use your mobile phone as much as possible
- Find Time Management Software such as Hootsuite, Buffer and Others
- Don’t just use text with great images, but also video and audio works too.
- Use at least three relevant hashtags
- Have fun